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The market price for coffee has increased 35% since June to a 13 year high, but what is the effect locally? Pella Hy-Vee store director Scott Johnson said that prices have remained steady but could increase in the next 2-4 weeks. Joe Milnes, the general manager of the Knoxville Hy-Vee said their store saw a significant increase in price right after the store stocked up on coffee, but adds that if there is a noticeable impact on sales, it won’t be for a couple of weeks.