The Pella Chamber of Commerce has some new events scheduled for the upcoming month, including Pella Customer Appreciation Days which will start this week. On Thursday, Friday and Saturday Pella Customer Appreciation Days will take place to encourage residents to shop locally. There will be plenty of shopping discounts and coupons available and on Saturday there will be a free movie at the Pella Cinema. Hy-Vee will also offer a dollar off of their breakfasts each of the three days. The other events include Techie-Tuesday which will take place next week and then in October the chamber will host their annual Pella in Pink promotion.