Lely USA will be unveiling a new product to the United States market this October during the World Dairy Expo. Lely’s North American Sales Manager Steve Fried says the expo is the largest in the United States, if not the world. Fried adds that they use the event each year to showcase their current products, and from time to time, new products. This year they will unveil the Vector, a robotic feed system they released in Canada in 2012. Lely will also have a large display that includes a robot milking a cow on site. The expo will take place October 1st through 5th in Madison, Wisconsin.