Casey’s General Store in Pella is kicking off its participation in the Iowa Renewable Fuels Association’s 2nd annual Pink at the Pump campaign with a 25-cent discount on every gallon of E15 sold from 11 a.m. to 1 p.m. today.

Pink at the Pump is a partnership between IRFA, Iowa Corn Promotion Board, National Breast Cancer Foundation, The Hormel Institute, and select Iowa retailers. It is a campaign to raise money for breast cancer research and support services and increase consumer awareness of the benefits of E15. At participating retail stations, three cents of every gallon of E15 sold during the month of October will be donated to The Hormel Institute and National Breast Cancer Foundation.

IRFA Managing Director Lucy Norton, Carrie Dodds with Iowa Corn, Casey’s Director of Fuels Nathaniel Doddridge, and Area Supervisor Caleb Woods will be onsite at Casey’s (509 Main Street) today to talk about the many benefits of E15.