#IChooseKnoxville is meant to be more than a Twitter thread; the Chamber of Commerce wants businesses to use it to promote themselves, and on Tuesday they’ll receive tips on how to do so.

The November Lunch and Learn session will feature the #IChooseKnoxville hashtag; participants will learn the thinking behind creating it, and how companies can use it to market themselves and help promote the city. Other hints on marketing will also be provided.

Lunch and Learn will be on Tuesday from noon to 1:00 p.m. at Farm Bureau Financial Services at 1017 N. Lincoln in Knoxville; it’s free to Chamber members and employees, and $10 for others.

Lunch will not be provided, but guests are welcome to bring their own meal.