The Knoxville Raceway has announced that NOS® Energy Drink will be the new title sponsor of sprint car racing’s most prestigious event–the Knoxville Nationals. The NOS Energy Drink Knoxville Nationals presented by Casey’s General Store will be held at Knoxville Raceway August 7-10. Nearly 25,000 race fans congregate to Knoxville for a week of racing and fan-focused events including concerts, parties and celebrity appearances annualy.

“NOS Energy continues to recognize that dirt track racing is a dynamic marketing platform and its fans are key consumers who appreciate the brand,” said Kendra Jacobs, Director of Marketing for Knoxville Raceway. “All of us at Knoxville Raceway are grateful to the decision makers at NOS Energy for all they do to support the growth of grassroots racing …We’re passionate about this event and ready to promote this great sponsorship and the #NOSvilleNationals.”