Vermeer Corporation announced this week it has purchased Schuler Manufacturing, a family-owned and operated manufacturer of high-quality feeding solutions based in Griswold, Iowa. Founded by Dorland Schuler in 1964, Schuler Manufacturing offers a full line of high-quality equipment serving the beef cow-calf, feedlot and dairy industries with total mixed ration mixers and feed wagons. Schuler’s TMR mixers are available in trailed, truck-mounted and stationary options. The feed wagon product line includes hay and bunk style options and are purpose-built for handling higher roughage rations.
“The addition of Schuler’s feeding equipment strengthens our long-term vision to continually introduce new product innovation for cattle producers across the entire hay and feeding value stream,” said Mark Core, executive vice president of Vermeer Forage Solutions. “By bringing Schuler’s feeding solutions into the Vermeer product family, farmers and ranchers can further depend on Vermeer to help them care for their livestock and operate efficiently, whether they are making hay or mixing feed.”
The current line-up of Schuler-made TMR mixers and feed wagons will continue to be produced in Griswold and sold through existing Schuler and now select Vermeer distribution partners. Products will initially be sold under the Schuler brand, with an intentional transition to Vermeer as the two companies fully integrate. Louis Norton, a 30-year Vermeer team member with experience in engineering, operations, continuous improvement and business partnerships, will serve as general manager of the Schuler Manufacturing operation and facilities in Griswold and will guide the integration into the Vermeer family.