The Pella Area Community and Economic Alliance is gearing up for the busy season during Tulip Time and the summer in the community.

PACE Alliance Executive Director Karen Eischen says 317,000 people visited downtown in 2022, based on the data provided from the Retail Coach.

Eischen says with Thursdays in Pella, several downtown events, and Tulip Time, they expect that number to continue to grow into the future.