Simpson College Director of Track and Field and Cross Country announcing the hiring of James Hoffman as Associate Head Track and Field Coach. Hoffman spent 16 years at Simpson serving on both the football staff and previously assistant track coach focusing on sprints.

During his seven-year tenure working with the track and field programs at Simpson, Hoffman assisted in the coaching of four All-American awards from five different athletes. Hoffman helped lead his athletes to 77 all-conference awards, 30 conference titles, and five school records. Under his guidance, Simpson sprinters were represented at the national meet 19 times.