The Knoxville RAGBRAI Executive Committee has unveiled the official logo and theme for the RAGBRAI overnight stay in Knoxville on July 24th.

Under the theme “Racing Thru Knoxville,” participants and spectators alike can anticipate a thrilling experience as they pedal through Knoxville’s history and culture. The newly unveiled logo captures the essence of Knoxville’s spirit. Featuring a depiction of a bike rider with the front tire, symbolizing the exhilarating journey of the ride leading to Knoxville. Additionally, the logo showcases the RAGBRAI route intertwined with sprint cars at the top of the Iowa map, paying homage to Knoxville’s esteemed status as the Sprint Car Capital of the World.

“We are excited to showcase Knoxville’s unique identity to RAGBRAI participants and visitors from across the globe,” said Brian Hatch, Mayor of Knoxville and member of the RAGBRAI Executive Committee. “With our theme ‘Racing Thru Knoxville,’ we invite everyone to join us for an unforgettable experience as we celebrate the fusion of cycling and sprint car racing in our vibrant community.”

As one of RAGBRAI’s overnight stops, Knoxville is poised to offer an array of activities, entertainment, and hospitality to cyclists and supporters on July 24th. From exploring local landmarks to tasting local food, RAGBRAI participants can look forward to immersing themselves in Knoxville’s  hospitality and atmosphere.

For more information and updates on the Knoxville RAGBRAI overnight stay, visit knoxvilleiachamber.com and follow them on social media under Knoxville RAGBRAI.