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The Iowa Economic Development Authority Board approved awards aimed at enhancing quality of life and tourism opportunities in the state, including two in Newton.
Newton Community Events, Inc. was awarded $437,500 for the INDYCAR Race Weekend, a double header race event on the national series schedule. Promotion of the two-day event will include national TV, radio and digital ads, targeting motorsports fans and the growth of new fans. The total project cost is $875,000.
Newton Community Events, Inc. was also awarded $50,000 for the NASCAR Cup Series Weekend, featuring three races and other related activities at the Iowa Speedway. The three-day event will focus on local promotions and expand out of state for digital ads. The total project cost is $100,000.