Vermeer Corporation recently announced changes to its executive leadership team. Nathan Guess has been named Managing Director, Forage Solutions and Mark Core, in addition to his role as Chief Marketing Officer, will now provide senior leadership to the forage segment as Executive Vice President of Forage and Lifecycle Solutions.
Guess joins the Vermeer leadership team after serving nearly two years as Senior Director, Global Marketing and Brand at Vermeer. In his new role as managing director, he will oversee sales, marketing and product development for Vermeer Forage Solutions globally.
“In Nathan’s time at Vermeer, he has demonstrated a genuine leadership capability that will serve the forage segment well as Vermeer continues to develop and market productive solutions for beef and dairy producers as well as the emerging biomass market,” said Vermeer President Jason Andringa.
Mark Core, Executive Vice President and CMO, is responsible for directing the integration of a corporate brand, marketing, external training, interactive engagement, research and parts distribution system that reaches across more than 500 agricultural and industrial equipment dealerships and 13 affiliated organization locations on six continents.
“Mark’s experience and leadership made him the right person to lead the forage segment as Vermeer expands its footprint and forges strategic business partnerships around the globe,” said Andringa.
Core joined Vermeer in 1996 as manager of external training and dealer development and was later promoted to the Executive Team as Vice President of the company’s Ag Product Group in 2002. Throughout the years, his leadership expanded to include oversight of global parts distribution, all marketing, external training, research and dealer development, which culminated into his appointment as Chief Marketing Officer in 2013 and Executive Vice President in 2015.