this-side-up

All infants who are seen for well child exams at Knoxville Hospital & Clinics will now be receiving a free “This Side Up” onesie as an educational effort to raise awareness of Sudden Infant Death Syndrome (SIDS) and SIDS prevention. Dr. Marty Errthum tells KNIA/KRLS News  the idea of the “This Side Up” onesie came about after she attended the State Medical Examiner Conference where one of the presentations dealt with infant deaths due to SIDS. State Medical Examiner, Dr. Dennis Klein remarked that if he had a grandchild, he’d have them wear a onesie that says “this side up” on the front to remind parents that infants should always be sleeping on their backs. The lightbulb went on for Errthum. Back at work, she contacted the KHC Auxiliary to see if they’d be interested in purchasing the first 100 “This Side Up” onesies that have begun to be passed out at all KHC well child exams for infants up to 1 year old. Approximately 2,000 infants die from SIDS each year; three to four infant deaths due to SIDS occur in Marion County each year. Unsafe sleeping environments are attributed to most infant SID deaths according to the hospital. If anyone would like to purchase a “This Side Up” onesie, they are available for sale in the Flutterbye Gift Shop at Knoxville Hospital and Clinics for $10.